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Research papers

Refining methods in advertising research

The subject of this paper is the basic research on the measurement of the effect of advertising on purchasing probability at the pre- and post-test stage for all media advertising which IVE has been carrying out systematically over the last eight...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Astrid Carl-Zeep, Arthur Juchems
August 22, 1971
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Citation

Carl-Zeep and Juchems (1971a, August 22). Refining methods in advertising research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/refining-methods-in-advertising-research